Discover the latest thought leadership, cutting-edge strategies, and industry trends shaping the future
Framework for building a great UX research team
Over the decade and a half of managing research practice, trying several combinations of people and skills, here is what I think works well to get a solid team going. This framework is not as broad as the Belbin Roles but can definitely be applied to knowledge-centric project teams across the board. i.e. IT industry
It's all about Moment of Truth
In an increasingly crowded and commoditised market, brands can only differentiate themselves on the basis of service. If you see the history of successful brands and products, very often you will find the incumbents' weakness often becomes the challenger brands' USP. Read on to know more about the interplay of micro-moments within a macro journey in defining the overall Customer Experience.
Perceived Function - Understanding User Needs | #TurianPerspective
Need plays a critical role in an individual's life, as every human being has innate (born with) and acquired needs. At Turian Labs, a large part of our time and effort is dedicated to understanding the user needs while working on research projects.
Liminal Trends: 10 immediate directions for business and brands
Not everything is gloomy. While business-as-usual has taken a pause, there are new realisations paving the way for a better world. Kritanya, a senior member of our trends research team looks at 10 potential opportunities to engage the stakeholders better in the post-pandemic world.
Rise of 'green lifestyle’ creating a wave of new products & service experience | #TurianPerspective
#Consumer desire to flaunt their ‘green lifestyle’ is creating a wave of new product and service experiences.
Healthcare in India - Who is the payer?
The Indian healthcare system has evolved significantly over the years, with the eradication of polio, reduction of infant mortality rate, and improvement in the overall delivery of medical services. While it is a fact that India has one of the lowest costs of healthcare services in the world, but good quality healthcare is still out of reach for the majority of the population.
The Role of Non-Users | #TurianPerspective
As the conventional definition of ‘target user’ undergoes a shift, non-users provide added perspectives which go a long way in enhancing the value proposition.
Turian Tales | Glimpses of the Emerging | July 2020
Technology is democratising several aspects of our lives that were limited to a privileged few hitherto — from communication to quality education. Mobile phones have played a key role in the democratisation of the internet. Learn how the democratisation of social-impact has become everyone’s baton in this edition of Turian Tales and much more.
The Confluence of Blue Ocean Strategy and Design Thinking
Blue Ocean strategy helps in defining the macro-direction of opportunities, but how do you identify and assess the various independent variables at play? Design Thinking provides the necessary logic for identification of the stakeholder needs and the necessary iterations for crafting a solution. From ‘empathy’ with users that Design Thinking hinges on, Blue Ocean Strategy helps shift the focus towards ‘non-users’ as well, to extract a winning proposition.
Turian Tales | Glimpses of the Emerging | June 2020
We are living in interesting times, as global pandemic makes digital technologies thrive on one hand and at the same time shifting the focus back to the human elements. In the midst of all this, TurianLabs completed five years, early April 2020. Read about the factors which have played a role in our journey and much more in our newsletter