A leading global video sharing platform engaged our team to explore the understanding and potential applications of Generative AI in India. As one of their largest and most tech-aware markets, India presented a unique opportunity to study AI adoption patterns that differed significantly from core markets. The research focused on both urban and semi-urban users, encompassing content viewers and casual creators across the platform's ecosystem.

A leading Middle Eastern government entity, the Dubai Future Foundation, engaged our team to develop a comprehensive economic foresight framework focused on identifying and analyzing megatrends that would shape Dubai's economy through 2033. As the strategic planning arm of the Government of Dubai, the Foundation sought to align economic, social, and climate initiatives with emerging global opportunities.

A global cosmetics brand engaged our team to conduct an innovation foresight sprint focused on their baby care segment in Brazil. The client, a established player in the personal care industry, sought to identify disruptive opportunities while building internal capabilities in design thinking methodology. Their primary market focus centered on the Brazilian baby care segment, where evolving consumer needs presented both challenges and opportunities.

A global leader in medical technology, services and solutions approached Turian Labs with the an ask revolving round two questions - How can there be a better survival rate for the preterm neonates in India and how can a doctor be more confident of the treatment outcome?

A European language learning app, primarily a B2C platform provider approached Turian Labs with a preliminary understanding of the Indian language learning market, through previous rounds of traditional market research. The aim was to find deeper nuances of product-market-fit and non-linear strategies, if any, to build their presence in India.

A globally leading brand in computer peripherals and IoT products company engaged our team to reimagine the product portfolio and innovations within their core business of hardware and software, keeping in mind the evolving needs and expectations of the tech-savvy user base in India.

We conducted research for a global tech brand to evaluate the Business Intelligence (BI) tools used by SMBs in the USA and Europe, focusing on feature benchmarking and user interactions. Our findings highlight the importance of these tools' reporting, insights, and guidance capabilities. This research will help the client enhance the product positioning to better meet the needs of SMBs.

In a recent engagement on megatrends based strategic foresight, Turian Lab recently worked with Govt of Dubai to map emerging opportunities for 2033 horizon.

Struggling to keep pace with the disruptive trends in the interiors industry, a global leader in glass manufacturing and application wanted to diversify their product portfolio– focused on the home interior segment of the Indian market. The brand was well entrenched in commercial and structural glazing glass products segment.

A leading global brand of elevators approach us to refresh the interiors of its India product range. The brand commanded premium but at the same time its market perception in terms of aesthetics had taken a nose-dived after other international competitors brought a vibrant option lineup. Our brief was to :

1. Conduct a user research to establish the emerging target segment

2. Establish a design strategy for aesthetic upgrade

3. Provide visual concepts for each identified range of elevator cabins

A leading financial services provider operating in the Asset Management (AMC) space approached Turian Labs to understand the levers at play and devise a strategy, to attract and keep high networth individuals invested in a portfolio.

Turian Labs partnered with the German Accelerator on their Next Step (Asia) India program focusing on enabling the startups to gain a deeper understanding of Indian market dynamics to craft an entry strategy. Next Step Asia program is a market discovery program providing an in-depth perspective of the region's business and innovation ecosystem. It's an initiative of German Accelerator, which is run by German Entrepreneurship GmbH and is supported by the German Federal Ministry for Economic Affairs and Energy (BMWi).

Turian Labs was asked to identify the emerging trends (future cone of the year 2030) and align them into tangible directions which different businesses in the conglomerate can act upon to create at least a billion dollar new opportunity each.

• Identifying & acting on these trends can unlock tremendous value to the group

• Creating a framework to assess, evaluate and action upon trends on an ongoing basis

A leading fuel retailer in India engaged Turian Labs for an ethnographic study to gain an in-depth understanding about the determinants of key behaviours and latent needs of its customers. The end goal of the study was to redesign customer experience (CX) at its fuel stations keeping in mind the emerging realities and evolving customer mindset.

A global tech major had developed an app to help children in rural India, read better. The challenge was to understand the factors that play in onboarding and retention of the users (children and at time parents). This study needed a in-situ ethnographic study where our research team stayed in a village for over a month to study the parent-child-app-learning interactions.

Conducting a brand-blind study to decode decision-making processes, habits, pain points and influences around management of personal and household finances amongst two large consumer groups across India: those with access to credit and those without credit.

Business Finland is headquartered in Helsinki, and is the Finnish organization focusing on innovation funding, trade, investment, and travel promotion. Business Finland is fully owned by the Finnish Government, and runs a foresight process called the Future Watch. Turian Labs has been in association with Business Finland (Tekes) since 2013 on multiple assignments.

Sociocultural consumer trends relevant to the Indian millennial lifestyle, key design directions, and context-specific functional and aesthetic implications for the internal Industrial Design team to leverage in their design process.

A multi-directional strategy that scoped market competition and decoded potential user segments. Redefined positioning through ‘localization’ of marketing strategies that aligned the core product offering with inherent learning practices across India.

Our team at Turian Labs participated in the RPG Innovation summit which showcased top ideas by companies across group companies (CEAT, RPG Life sciences, KEC International and Zensar). Ideas ranged across drones for inspection, optimizing claim settlement trial, and changing the tablet composition from the pharma domain, to highlight a few.