Competitive benchmarking is an important tool for any product’s user experience analysis. Adopting it from market research parlance, a few nuances get added when we use it in UX. Our colleague Tanishi delves into the case of UX certification online courses. Here is how she went about it it.

While UX is not rocket science and that is where also the problem lies. It gets complicated when spoken in one breath 'UX/UI'. There is a lot of confusion between the terms Design/UI/UX/UX-design/UX-research for people outside the domain. Here is a short write-up on the state of the industry.