The interplay of attention and perception

When it comes to decision making, a user’s perception plays a pivotal role. However good your product/app/website has been designed; If the perception is not managed correctly, the entire effort is an absolute waste. This article has been triggered by Dr. Tim Holmes’ presentation as part of our D’IVE series. Dr. Holmes illustrated how the slightest change in visual design can become the difference between whether elements are being seen, understood and selected or not.