The premise of this article is based on understanding the genesis of the modern-day work culture and how to infuse creative thinking in an organisation as it prepares for the emergent reality. Let’s first begin with understanding the evolution of the modern-day work culture and how the industrial revolution was instrumental in designing it.

When it comes to decision making, a user’s perception plays a pivotal role. However good your product/app/website has been designed; If the perception is not managed correctly, the entire effort is an absolute waste. This article has been triggered by Dr. Tim Holmes’ presentation as part of our D’IVE series. Dr. Holmes illustrated how the slightest change in visual design can become the difference between whether elements are being seen, understood and selected or not.

Blue Ocean strategy helps in defining the macro-direction of opportunities, but how do you identify and assess the various independent variables at play? Design Thinking provides the necessary logic for identification of the stakeholder needs and the necessary iterations for crafting a solution. From ‘empathy’ with users that Design Thinking hinges on, Blue Ocean Strategy helps shift the focus towards ‘non-users’ as well, to extract a winning proposition.

As a part of Turian Labs’ D’IVE (Design Thinking and Innovation meetup) initiative, we hosted Hardee Shah-Vora, Senior Vice President - Innovation, Aditya Birla Group. Our speaker for the day, shared interesting short and long term perspectives on consumer behaviour post COVID crisis.

Takeaways from the D'IVE session on ‘Digital Transformation & Design Thinking’ – 25th May 2019

Organizations are devoting significant time, effort, and money to digitally transform. But, effort does not necessarily translate into benefit and we see many organizations continue to struggle on account of poor strategy & implementation. It is much more than implementing discrete technologies which has been the mandate of the software industry so far.