Discover the latest thought leadership, cutting-edge strategies, and industry trends shaping the future
Framework for building a great UX research team
Over the decade and a half of managing research practice, trying several combinations of people and skills, here is what I think works well to get a solid team going. This framework is not as broad as the Belbin Roles but can definitely be applied to knowledge-centric project teams across the board. i.e. IT industry
The Role of Non-Users | #TurianPerspective
As the conventional definition of ‘target user’ undergoes a shift, non-users provide added perspectives which go a long way in enhancing the value proposition.