Competitive benchmarking is an important tool for any product’s user experience analysis. Adopting it from market research parlance, a few nuances get added when we use it in UX. Our colleague Tanishi delves into the case of UX certification online courses. Here is how she went about it it.

While UX is not rocket science and that is where also the problem lies. It gets complicated when spoken in one breath 'UX/UI'. There is a lot of confusion between the terms Design/UI/UX/UX-design/UX-research for people outside the domain. Here is a short write-up on the state of the industry.

I recently completed one year of being a design researcher at Turian labs. This is my first job after graduating as a designer. Throughout this journey, I have worked on multiple projects of noticeable scale encompassing elaborate deliverables. I have intuitively discovered my working style by adapting to the interdisciplinary nature of design research, observing my colleagues, and making the right mistakes. Here are a few things that I have incorporated into my working style.
1. Role of planning-artifacts in smarter project journeys
2. Say yes to an exciting challenge, always!
3. Clear communication is paramount
4. Dealing with conflicts
5. Delegating work

When it comes to decision making, a user’s perception plays a pivotal role. However good your product/app/website has been designed; If the perception is not managed correctly, the entire effort is an absolute waste. This article has been triggered by Dr. Tim Holmes’ presentation as part of our D’IVE series. Dr. Holmes illustrated how the slightest change in visual design can become the difference between whether elements are being seen, understood and selected or not.

Over the decade and a half of managing research practice, trying several combinations of people and skills, here is what I think works well to get a solid team going. This framework is not as broad as the Belbin Roles but can definitely be applied to knowledge-centric project teams across the board. i.e. IT industry