Selected global megatrends 2030 deck from Turian Labs for free download

The fitness industry across the world is in the doldrums ever since the pandemic started. The end of the stress is not in sight. One panacea that everyone has tried is 'digitalization' and that is now a foregone conclusion. But then, can someone really take the physicality away from it? The pandemic is not going to last forever. Taking a 5-7 year-long view of the situation here some broad directions using megatrend, that will shape the industry.

Not everything is gloomy. While business-as-usual has taken a pause, there are new realisations paving the way for a better world. Kritanya, a senior member of our trends research team looks at 10 potential opportunities to engage the stakeholders better in the post-pandemic world.

As a part of Turian Labs’ D’IVE (Design Thinking and Innovation meetup) initiative, we hosted Hardee Shah-Vora, Senior Vice President - Innovation, Aditya Birla Group. Our speaker for the day, shared interesting short and long term perspectives on consumer behaviour post COVID crisis.

Will it be business as usual after a few months? Yes. Will the pandemic topple our future strategy? No, but it will alter that. The world is undergoing a situation currently like never before and the effects will last not just for a few days or months but this event is likely to change the course of several things around us.

Megatrends study is increasingly becoming a tool of choice for organizations around the world, to chart out future innovation strategy. Turian Labs uses megatrends to help organizations build a tangible scenario of future and build desirable products, culture and experiences. It is one of the few companies in India that generates authentic Megatrends Reports for the Indian Market every year, which results in annual workshop IndiaNxt.

Such questions never arise when things are going great. Existential questions come up only when one is living on the edge. Design profession today, is. But then so is the case with everything else today. Tech-driven disruption is redefining fundamental boundaries of products, professions and even relationships between humans. Here are some thoughts on the future of this profession.

Turian Labs has figured out ‘Kedging’ as a process for future proofing your innovation strategy.  Kedging is derived from nautical engineering and it refers to pulling a ship away from the shore, when it gets stuck in shallow waters, by throwing an anchor far into the sea and pulling the ship towards the anchor. Social and technology megatrends act as an ‘anchor for the future’ for the business. It means ‘anticipating the mind’ of the customer, also referred to as ‘anticipatory design’ in design parlance.