We bridge megatrends and immediate opportunities, guiding organizations across digital and physical landscapes.
India entry strategy for a global language learning platform
A European language learning app, primarily a B2C platform provider approached Turian Labs with a preliminary understanding of the Indian language learning market, through previous rounds of traditional market research. The aim was to find deeper nuances of product-market-fit and non-linear strategies, if any, to build their presence in India.
Market scoping and home-segment entry strategy for a global glass manufacturer in India
Struggling to keep pace with the disruptive trends in the interiors industry, a global leader in glass manufacturing and application wanted to diversify their product portfolio– focused on the home interior segment of the Indian market. The brand was well entrenched in commercial and structural glazing glass products segment.
Elevators Experience Refresh – Research & strategy for design refresh of elevator range
A leading global brand of elevators approach us to refresh the interiors of its India product range. The brand commanded premium but at the same time its market perception in terms of aesthetics had taken a nose-dived after other international competitors brought a vibrant option lineup. Our brief was to :
Conduct a user research to establish the emerging target segment
Establish a design strategy for aesthetic upgrade
Provide visual concepts for each identified range of elevator cabins
Design-led feasibility research for a new product platform
The construction equipment division of an Indian conglomerate was considering launching a higher tonnage crane. Their options included either upgrading existing hydra cranes to higher tonnage (a quicker plan), or opt for a completely new platform, with better scalability but a higher gestation period.