A global leader in medical technology, services and solutions approached Turian Labs with the an ask revolving round two questions - How can there be a better survival rate for the preterm neonates in India and how can a doctor be more confident of the treatment outcome?

Turian Labs partnered with the German Accelerator on their Next Step (Asia) India program focusing on enabling the startups to gain a deeper understanding of Indian market dynamics to craft an entry strategy. Next Step Asia program is a market discovery program providing an in-depth perspective of the region's business and innovation ecosystem. It's an initiative of German Accelerator, which is run by German Entrepreneurship GmbH and is supported by the German Federal Ministry for Economic Affairs and Energy (BMWi).

The proposed business innovation strategy helped the company identify areas of maximum impact in the RDS space in India, along with aligned value propositions. The identified critical scenarios helped envision the positioning of the existing and future product portfolio. Co-enrichment and validation helped us identify the ‘no-go’ areas of the market, which in turn helped them understand the return on investment.