We bridge megatrends and immediate opportunities, guiding organizations across digital and physical landscapes.
Market scoping and home-segment entry strategy for a global glass manufacturer in India
Struggling to keep pace with the disruptive trends in the interiors industry, a global leader in glass manufacturing and application wanted to diversify their product portfolio– focused on the home interior segment of the Indian market. The brand was well entrenched in commercial and structural glazing glass products segment.
Redesigning the Customer Experience | Fuel Retail
A leading fuel retailer in India engaged Turian Labs for an ethnographic study to gain an in-depth understanding about the determinants of key behaviours and latent needs of its customers. The end goal of the study was to redesign customer experience (CX) at its fuel stations keeping in mind the emerging realities and evolving customer mindset.
Reimagining the sales incentive for a leading Indian automaker
In a two-fold culmination of extensive research, Turian Labs created an incentive management blueprint, along with curated persona-specific incentives that were implemented with training modules, which helped the client sales team identify the profile of a walk-in customer, and recommended appropriate incentives to close the deal.
Restructuring the product portfolio for a legacy consumer durables brand
A large diversified Indian consumer durable legacy brand (over 50 years old) has been making and selling ceiling fans in the Indian market. Over the period this product became commoditized facing heat from several competitors and internal inefficiencies. Client approached the Turian Labs team to help re-engineer the product strategy using Design Research.
Transforming the product portfolio for a global glass manufacturer
Struggling to keep pace with the disruptive trends in the interiors industry, a global leader in glass manufacturing and application, asked Turian Labs to assist in the optimization & rejuvenation of their product portfolio while also devising a market entry strategy into the home interior segment of the Indian market.