Sociocultural consumer trends relevant to the Indian millennial lifestyle, key design directions, and context-specific functional and aesthetic implications for the internal Industrial Design team to leverage in their design process.

A large diversified Indian consumer durable legacy brand (over 50 years old) has been making and selling ceiling fans in the Indian market. Over the period this product became commoditized facing heat from several competitors and internal inefficiencies. Client approached the Turian Labs team to help re-engineer the product strategy using Design Research.