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Restructuring the product portfolio for a legacy consumer durables brand
Consumer Goods, Manufacturing, Retail Turian Labs Consumer Goods, Manufacturing, Retail Turian Labs

Restructuring the product portfolio for a legacy consumer durables brand

A large diversified Indian consumer durable legacy brand (over 50 years old) has been making and selling ceiling fans in the Indian market. Over the period this product became commoditized facing heat from several competitors and internal inefficiencies. Client approached the Turian Labs team to help re-engineer the product strategy using Design Research.

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