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Turian Labs 8/2/24 Turian Labs 8/2/24

India entry strategy for a global language learning platform

A European language learning app, primarily a B2C platform provider approached Turian Labs with a preliminary understanding of the Indian language learning market, through previous rounds of traditional market research. The aim was to find deeper nuances of product-market-fit and non-linear strategies, if any, to build their presence in India.