We bridge megatrends and immediate opportunities, guiding organizations across digital and physical landscapes.
Elevators Experience Refresh – Research & strategy for design refresh of elevator range
A leading global brand of elevators approach us to refresh the interiors of its India product range. The brand commanded premium but at the same time its market perception in terms of aesthetics had taken a nose-dived after other international competitors brought a vibrant option lineup. Our brief was to :
Conduct a user research to establish the emerging target segment
Establish a design strategy for aesthetic upgrade
Provide visual concepts for each identified range of elevator cabins