We bridge megatrends and immediate opportunities, guiding organizations across digital and physical landscapes.
Studying the effectiveness of Business Intelligence tools for SMBs
We conducted research for a global tech brand to evaluate the Business Intelligence (BI) tools used by SMBs in the USA and Europe, focusing on feature benchmarking and user interactions. Our findings highlight the importance of these tools' reporting, insights, and guidance capabilities. This research will help the client enhance the product positioning to better meet the needs of SMBs.
Decoding Indian millennials for a global home-appliance brand
Sociocultural consumer trends relevant to the Indian millennial lifestyle, key design directions, and context-specific functional and aesthetic implications for the internal Industrial Design team to leverage in their design process.
Defining the India entry strategy for a global language learning platform
A multi-directional strategy that scoped market competition and decoded potential user segments. Redefined positioning through ‘localization’ of marketing strategies that aligned the core product offering with inherent learning practices across India.
Unlocking challenges and motivations around education for Next Billion Users (NBUs)
A holistic view of the learning ecosystem and its varied stakeholders, typical social and cultural dynamics, product-specific opportunities, guiding principles for design and success criteria for augmenting the reading experience of children by leveraging mobile technologies.
UX Research to UX Design for a data infrastructure global major
Turian Labs was approached by one of the IT centric SBU of an international conglomerate that builds and sells data center infrastructure management software solutions, to improve the user experience (UX) of the solution.