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Studying the effectiveness of Business Intelligence tools for SMBs
Turian Labs Turian Labs

Studying the effectiveness of Business Intelligence tools for SMBs

We conducted research for a global tech brand to evaluate the Business Intelligence (BI) tools used by SMBs in the USA and Europe, focusing on feature benchmarking and user interactions. Our findings highlight the importance of these tools' reporting, insights, and guidance capabilities. This research will help the client enhance the product positioning to better meet the needs of SMBs.

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