We bridge megatrends and immediate opportunities, guiding organizations across digital and physical landscapes.

Studying the effectiveness of Business Intelligence tools for SMBs
Turian Labs Turian Labs

Studying the effectiveness of Business Intelligence tools for SMBs

We conducted research for a global tech brand to evaluate the Business Intelligence (BI) tools used by SMBs in the USA and Europe, focusing on feature benchmarking and user interactions. Our findings highlight the importance of these tools' reporting, insights, and guidance capabilities. This research will help the client enhance the product positioning to better meet the needs of SMBs.

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Redesigning the Customer Experience | Fuel Retail
Retail Turian Labs Retail Turian Labs

Redesigning the Customer Experience | Fuel Retail

A leading fuel retailer in India engaged Turian Labs for an ethnographic study to gain an in-depth understanding about the determinants of key behaviours and latent needs of its customers. The end goal of the study was to redesign customer experience (CX) at its fuel stations keeping in mind the emerging realities and evolving customer mindset.

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User retention study for a parental controls app
Technology, Education Turian Labs Technology, Education Turian Labs

User retention study for a parental controls app

A global tech major had developed an app to help children in rural India, read better. The challenge was to understand the factors that play in onboarding and retention of the users (children and at time parents). This study needed a in-situ ethnographic study where our research team stayed in a village for over a month to study the parent-child-app-learning interactions.

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