A leading global video sharing platform engaged our team to explore the understanding and potential applications of Generative AI in India. As one of their largest and most tech-aware markets, India presented a unique opportunity to study AI adoption patterns that differed significantly from core markets. The research focused on both urban and semi-urban users, encompassing content viewers and casual creators across the platform's ecosystem.

We conducted research for a global tech brand to evaluate the Business Intelligence (BI) tools used by SMBs in the USA and Europe, focusing on feature benchmarking and user interactions. Our findings highlight the importance of these tools' reporting, insights, and guidance capabilities. This research will help the client enhance the product positioning to better meet the needs of SMBs.

A leading fuel retailer in India engaged Turian Labs for an ethnographic study to gain an in-depth understanding about the determinants of key behaviours and latent needs of its customers. The end goal of the study was to redesign customer experience (CX) at its fuel stations keeping in mind the emerging realities and evolving customer mindset.

A global tech major had developed an app to help children in rural India, read better. The challenge was to understand the factors that play in onboarding and retention of the users (children and at time parents). This study needed a in-situ ethnographic study where our research team stayed in a village for over a month to study the parent-child-app-learning interactions.

Conducting a brand-blind study to decode decision-making processes, habits, pain points and influences around management of personal and household finances amongst two large consumer groups across India: those with access to credit and those without credit.

A holistic view of the learning ecosystem and its varied stakeholders, typical social and cultural dynamics, product-specific opportunities, guiding principles for design and success criteria for augmenting the reading experience of children by leveraging mobile technologies.