We bridge megatrends and immediate opportunities, guiding organizations across digital and physical landscapes.
Reimagining the sales incentive for a leading Indian automaker
In a two-fold culmination of extensive research, Turian Labs created an incentive management blueprint, along with curated persona-specific incentives that were implemented with training modules, which helped the client sales team identify the profile of a walk-in customer, and recommended appropriate incentives to close the deal.
Platform user-research & styling directions for compact SUVs
One of the largest manufacturers of passenger cars in India while considering launching a ‘compact SUV’ in India, reached out to Turian Labs to understand the new product platform strategy and market desirability by deploying empathic research methods.