We bridge megatrends and immediate opportunities, guiding organizations across digital and physical landscapes.
Market scoping and home-segment entry strategy for a global glass manufacturer in India
Struggling to keep pace with the disruptive trends in the interiors industry, a global leader in glass manufacturing and application wanted to diversify their product portfolio– focused on the home interior segment of the Indian market. The brand was well entrenched in commercial and structural glazing glass products segment.
Elevators Experience Refresh – Research & strategy for design refresh of elevator range
A leading global brand of elevators approach us to refresh the interiors of its India product range. The brand commanded premium but at the same time its market perception in terms of aesthetics had taken a nose-dived after other international competitors brought a vibrant option lineup. Our brief was to :
Conduct a user research to establish the emerging target segment
Establish a design strategy for aesthetic upgrade
Provide visual concepts for each identified range of elevator cabins
Megatrend-driven future business opportunities for an Indian conglomerate
Turian Labs was asked to identify the emerging trends (future cone of the year 2030) and align them into tangible directions which different businesses in the conglomerate can act upon to create at least a billion dollar new opportunity each.
Identifying & acting on these trends can unlock tremendous value to the group
Creating a framework to assess, evaluate and action upon trends on an ongoing basis
Restructuring the product portfolio for a legacy consumer durables brand
A large diversified Indian consumer durable legacy brand (over 50 years old) has been making and selling ceiling fans in the Indian market. Over the period this product became commoditized facing heat from several competitors and internal inefficiencies. Client approached the Turian Labs team to help re-engineer the product strategy using Design Research.
Transforming the product portfolio for a global glass manufacturer
Struggling to keep pace with the disruptive trends in the interiors industry, a global leader in glass manufacturing and application, asked Turian Labs to assist in the optimization & rejuvenation of their product portfolio while also devising a market entry strategy into the home interior segment of the Indian market.
A case study for kedging-driven innovation
A residential electricity generator business within an Indian conglomerate was struggling to build a differentiated product in the commodified market. They approached Turian Labs with a very specific demand, saying “we know automation, AI and product styling. These are pretty much cookie-cutter solutions and we know all that. Can you use your Turian Labs methods of Kedging and Megatrends to bring about anything different”?
Design-led feasibility research for a new product platform
The construction equipment division of an Indian conglomerate was considering launching a higher tonnage crane. Their options included either upgrading existing hydra cranes to higher tonnage (a quicker plan), or opt for a completely new platform, with better scalability but a higher gestation period.