We bridge megatrends and immediate opportunities, guiding organizations across digital and physical landscapes.

Business innovation in neonatal healthcare in India
Healthcare Turian Labs Healthcare Turian Labs

Business innovation in neonatal healthcare in India

The proposed business innovation strategy helped the company identify areas of maximum impact in the RDS space in India, along with aligned value propositions. The identified critical scenarios helped envision the positioning of the existing and future product portfolio. Co-enrichment and validation helped us identify the ‘no-go’ areas of the market, which in turn helped them understand the return on investment.

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Restructuring the product portfolio for a legacy consumer durables brand
Consumer Goods, Manufacturing, Retail Turian Labs Consumer Goods, Manufacturing, Retail Turian Labs

Restructuring the product portfolio for a legacy consumer durables brand

A large diversified Indian consumer durable legacy brand (over 50 years old) has been making and selling ceiling fans in the Indian market. Over the period this product became commoditized facing heat from several competitors and internal inefficiencies. Client approached the Turian Labs team to help re-engineer the product strategy using Design Research.

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A case study for kedging-driven innovation
Manufacturing Turian Labs Manufacturing Turian Labs

A case study for kedging-driven innovation

A residential electricity generator business within an Indian conglomerate was struggling to build a differentiated product in the commodified market. They approached Turian Labs with a very specific demand, saying “we know automation, AI and product styling. These are pretty much cookie-cutter solutions and we know all that. Can you use your Turian Labs methods of Kedging and Megatrends to bring about anything different”?

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