We bridge megatrends and immediate opportunities, guiding organizations across digital and physical landscapes.
Unlocking challenges and motivations around education for Next Billion Users (NBUs)
A holistic view of the learning ecosystem and its varied stakeholders, typical social and cultural dynamics, product-specific opportunities, guiding principles for design and success criteria for augmenting the reading experience of children by leveraging mobile technologies.
UX Research to UX Design for a data infrastructure global major
Turian Labs was approached by one of the IT centric SBU of an international conglomerate that builds and sells data center infrastructure management software solutions, to improve the user experience (UX) of the solution.
Design Thinking Enterprise rollout for a shared service centre
A leading Shared Service Center of a global organisation headquartered in UK, providing Finance Delivery & Information Services to their global parent network, connected with Turian Labs to engage in Enterprise-wide Design Thinking and culture-building to help them shift their internal positioning, and delivery within their organisation.
Business innovation in neonatal healthcare in India
The proposed business innovation strategy helped the company identify areas of maximum impact in the RDS space in India, along with aligned value propositions. The identified critical scenarios helped envision the positioning of the existing and future product portfolio. Co-enrichment and validation helped us identify the ‘no-go’ areas of the market, which in turn helped them understand the return on investment.
Reimagining the sales incentive for a leading Indian automaker
In a two-fold culmination of extensive research, Turian Labs created an incentive management blueprint, along with curated persona-specific incentives that were implemented with training modules, which helped the client sales team identify the profile of a walk-in customer, and recommended appropriate incentives to close the deal.
Design Thinking workshop with Novartis India
Manoj Kothari conducted a workshop on Design Thinking for the cross-functional team at Novartis, India as part of their #DigitalTransformation journey.
Digital transformation of the agri-value chain
Turian Labs was approached to devise a new customer experience strategy to retain competitive advantage and boost customer retention rates of the world’s biggest tractor manufacturer and a manufacturing giant with interests across industries.
Restructuring the product portfolio for a legacy consumer durables brand
A large diversified Indian consumer durable legacy brand (over 50 years old) has been making and selling ceiling fans in the Indian market. Over the period this product became commoditized facing heat from several competitors and internal inefficiencies. Client approached the Turian Labs team to help re-engineer the product strategy using Design Research.
Transforming the product portfolio for a global glass manufacturer
Struggling to keep pace with the disruptive trends in the interiors industry, a global leader in glass manufacturing and application, asked Turian Labs to assist in the optimization & rejuvenation of their product portfolio while also devising a market entry strategy into the home interior segment of the Indian market.
Revamping product styling directions for a global leader in the lighting industry
A global lighting leader approached Turian Labs to understand evolving consumer segments and re-craft their product portfolio along with providing styling directions for the home-lighting segment, as necessitated by dwindling sales per SKU for its India portfolio.
A case study for kedging-driven innovation
A residential electricity generator business within an Indian conglomerate was struggling to build a differentiated product in the commodified market. They approached Turian Labs with a very specific demand, saying “we know automation, AI and product styling. These are pretty much cookie-cutter solutions and we know all that. Can you use your Turian Labs methods of Kedging and Megatrends to bring about anything different”?
Platform user-research & styling directions for compact SUVs
One of the largest manufacturers of passenger cars in India while considering launching a ‘compact SUV’ in India, reached out to Turian Labs to understand the new product platform strategy and market desirability by deploying empathic research methods.
Design-led feasibility research for a new product platform
The construction equipment division of an Indian conglomerate was considering launching a higher tonnage crane. Their options included either upgrading existing hydra cranes to higher tonnage (a quicker plan), or opt for a completely new platform, with better scalability but a higher gestation period.