We bridge megatrends and immediate opportunities, guiding organizations across digital and physical landscapes.

Studying the effectiveness of Business Intelligence tools for SMBs
Turian Labs Turian Labs

Studying the effectiveness of Business Intelligence tools for SMBs

We conducted research for a global tech brand to evaluate the Business Intelligence (BI) tools used by SMBs in the USA and Europe, focusing on feature benchmarking and user interactions. Our findings highlight the importance of these tools' reporting, insights, and guidance capabilities. This research will help the client enhance the product positioning to better meet the needs of SMBs.

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Elevators Experience Refresh –  Research & strategy for design refresh of elevator range
Manufacturing, Capital Goods Turian Labs Manufacturing, Capital Goods Turian Labs

Elevators Experience Refresh – Research & strategy for design refresh of elevator range

A leading global brand of elevators approach us to refresh the interiors of its India product range. The brand commanded premium but at the same time its market perception in terms of aesthetics had taken a nose-dived after other international competitors brought a vibrant option lineup. Our brief was to :

  1. Conduct a user research to establish the emerging target segment

  2. Establish a design strategy for aesthetic upgrade

  3. Provide visual concepts for each identified range of elevator cabins

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Helping global startups with an India market-entry strategy via the German Accelerator
Technology, Education, Healthcare Turian Labs Technology, Education, Healthcare Turian Labs

Helping global startups with an India market-entry strategy via the German Accelerator

Turian Labs partnered with the German Accelerator on their Next Step (Asia) India program focusing on enabling the startups to gain a deeper understanding of Indian market dynamics to craft an entry strategy. Next Step Asia program is a market discovery program providing an in-depth perspective of the region's business and innovation ecosystem. It's an initiative of German Accelerator, which is run by German Entrepreneurship GmbH and is supported by the German Federal Ministry for Economic Affairs and Energy (BMWi).

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Redesigning the Customer Experience | Fuel Retail
Retail Turian Labs Retail Turian Labs

Redesigning the Customer Experience | Fuel Retail

A leading fuel retailer in India engaged Turian Labs for an ethnographic study to gain an in-depth understanding about the determinants of key behaviours and latent needs of its customers. The end goal of the study was to redesign customer experience (CX) at its fuel stations keeping in mind the emerging realities and evolving customer mindset.

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User retention study for a parental controls app
Technology, Education Turian Labs Technology, Education Turian Labs

User retention study for a parental controls app

A global tech major had developed an app to help children in rural India, read better. The challenge was to understand the factors that play in onboarding and retention of the users (children and at time parents). This study needed a in-situ ethnographic study where our research team stayed in a village for over a month to study the parent-child-app-learning interactions.

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Design Thinking Enterprise rollout for a shared service centre
Technology Turian Labs Technology Turian Labs

Design Thinking Enterprise rollout for a shared service centre

A leading Shared Service Center of a global organisation headquartered in UK, providing Finance Delivery & Information Services to their global parent network, connected with Turian Labs to engage in Enterprise-wide Design Thinking and culture-building to help them shift their internal positioning, and delivery within their organisation.

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