We conducted research for a global tech brand to evaluate the Business Intelligence (BI) tools used by SMBs in the USA and Europe, focusing on feature benchmarking and user interactions. Our findings highlight the importance of these tools' reporting, insights, and guidance capabilities. This research will help the client enhance the product positioning to better meet the needs of SMBs.

In a recent engagement on megatrends based strategic foresight, Turian Lab recently worked with Govt of Dubai to map emerging opportunities for 2033 horizon.

A leading global brand of elevators approach us to refresh the interiors of its India product range. The brand commanded premium but at the same time its market perception in terms of aesthetics had taken a nose-dived after other international competitors brought a vibrant option lineup. Our brief was to :

1. Conduct a user research to establish the emerging target segment

2. Establish a design strategy for aesthetic upgrade

3. Provide visual concepts for each identified range of elevator cabins

A leading financial services provider operating in the Asset Management (AMC) space approached Turian Labs to understand the levers at play and devise a strategy, to attract and keep high networth individuals invested in a portfolio.

Turian Labs partnered with the German Accelerator on their Next Step (Asia) India program focusing on enabling the startups to gain a deeper understanding of Indian market dynamics to craft an entry strategy. Next Step Asia program is a market discovery program providing an in-depth perspective of the region's business and innovation ecosystem. It's an initiative of German Accelerator, which is run by German Entrepreneurship GmbH and is supported by the German Federal Ministry for Economic Affairs and Energy (BMWi).

A leading fuel retailer in India engaged Turian Labs for an ethnographic study to gain an in-depth understanding about the determinants of key behaviours and latent needs of its customers. The end goal of the study was to redesign customer experience (CX) at its fuel stations keeping in mind the emerging realities and evolving customer mindset.

A global tech major had developed an app to help children in rural India, read better. The challenge was to understand the factors that play in onboarding and retention of the users (children and at time parents). This study needed a in-situ ethnographic study where our research team stayed in a village for over a month to study the parent-child-app-learning interactions.

Conducting a brand-blind study to decode decision-making processes, habits, pain points and influences around management of personal and household finances amongst two large consumer groups across India: those with access to credit and those without credit.

A holistic view of the learning ecosystem and its varied stakeholders, typical social and cultural dynamics, product-specific opportunities, guiding principles for design and success criteria for augmenting the reading experience of children by leveraging mobile technologies.

A leading Shared Service Center of a global organisation headquartered in UK, providing Finance Delivery & Information Services to their global parent network, connected with Turian Labs to engage in Enterprise-wide Design Thinking and culture-building to help them shift their internal positioning, and delivery within their organisation.

Manoj Kothari conducted a workshop on Design Thinking for the cross-functional team at Novartis, India as part of their #DigitalTransformation journey.

One of the largest manufacturers of passenger cars in India while considering launching a ‘compact SUV’ in India, reached out to Turian Labs to understand the new product platform strategy and market desirability by deploying empathic research methods.