A global tech major had developed an app to help children in rural India, read better. The challenge was to understand the factors that play in onboarding and retention of the users (children and at time parents). This study needed a in-situ ethnographic study where our research team stayed in a village for over a month to study the parent-child-app-learning interactions.

Sociocultural consumer trends relevant to the Indian millennial lifestyle, key design directions, and context-specific functional and aesthetic implications for the internal Industrial Design team to leverage in their design process.

A multi-directional strategy that scoped market competition and decoded potential user segments. Redefined positioning through ‘localization’ of marketing strategies that aligned the core product offering with inherent learning practices across India.

Our team at Turian Labs participated in the RPG Innovation summit which showcased top ideas by companies across group companies (CEAT, RPG Life sciences, KEC International and Zensar). Ideas ranged across drones for inspection, optimizing claim settlement trial, and changing the tablet composition from the pharma domain, to highlight a few.

A holistic view of the learning ecosystem and its varied stakeholders, typical social and cultural dynamics, product-specific opportunities, guiding principles for design and success criteria for augmenting the reading experience of children by leveraging mobile technologies.

Turian Labs was approached by one of the IT centric SBU of an international conglomerate that builds and sells data center infrastructure management software solutions, to improve the user experience (UX) of the solution.

A large diversified Indian consumer durable legacy brand (over 50 years old) has been making and selling ceiling fans in the Indian market. Over the period this product became commoditized facing heat from several competitors and internal inefficiencies. Client approached the Turian Labs team to help re-engineer the product strategy using Design Research.