We bridge megatrends and immediate opportunities, guiding organizations across digital and physical landscapes.
User retention study for a parental controls app
A global tech major had developed an app to help children in rural India, read better. The challenge was to understand the factors that play in onboarding and retention of the users (children and at time parents). This study needed a in-situ ethnographic study where our research team stayed in a village for over a month to study the parent-child-app-learning interactions.
Decoding Indian millennials for a global home-appliance brand
Sociocultural consumer trends relevant to the Indian millennial lifestyle, key design directions, and context-specific functional and aesthetic implications for the internal Industrial Design team to leverage in their design process.
Defining the India entry strategy for a global language learning platform
A multi-directional strategy that scoped market competition and decoded potential user segments. Redefined positioning through ‘localization’ of marketing strategies that aligned the core product offering with inherent learning practices across India.
RPG Innovation summit
Our team at Turian Labs participated in the RPG Innovation summit which showcased top ideas by companies across group companies (CEAT, RPG Life sciences, KEC International and Zensar). Ideas ranged across drones for inspection, optimizing claim settlement trial, and changing the tablet composition from the pharma domain, to highlight a few.
Unlocking challenges and motivations around education for Next Billion Users (NBUs)
A holistic view of the learning ecosystem and its varied stakeholders, typical social and cultural dynamics, product-specific opportunities, guiding principles for design and success criteria for augmenting the reading experience of children by leveraging mobile technologies.
UX Research to UX Design for a data infrastructure global major
Turian Labs was approached by one of the IT centric SBU of an international conglomerate that builds and sells data center infrastructure management software solutions, to improve the user experience (UX) of the solution.
Restructuring the product portfolio for a legacy consumer durables brand
A large diversified Indian consumer durable legacy brand (over 50 years old) has been making and selling ceiling fans in the Indian market. Over the period this product became commoditized facing heat from several competitors and internal inefficiencies. Client approached the Turian Labs team to help re-engineer the product strategy using Design Research.
Transforming the product portfolio for a global glass manufacturer
Struggling to keep pace with the disruptive trends in the interiors industry, a global leader in glass manufacturing and application, asked Turian Labs to assist in the optimization & rejuvenation of their product portfolio while also devising a market entry strategy into the home interior segment of the Indian market.