We bridge megatrends and immediate opportunities, guiding organizations across digital and physical landscapes.
Studying the effectiveness of Business Intelligence tools for SMBs
We conducted research for a global tech brand to evaluate the Business Intelligence (BI) tools used by SMBs in the USA and Europe, focusing on feature benchmarking and user interactions. Our findings highlight the importance of these tools' reporting, insights, and guidance capabilities. This research will help the client enhance the product positioning to better meet the needs of SMBs.
User retention study for a parental controls app
A global tech major had developed an app to help children in rural India, read better. The challenge was to understand the factors that play in onboarding and retention of the users (children and at time parents). This study needed a in-situ ethnographic study where our research team stayed in a village for over a month to study the parent-child-app-learning interactions.
Decoding Indian millennials for a global home-appliance brand
Sociocultural consumer trends relevant to the Indian millennial lifestyle, key design directions, and context-specific functional and aesthetic implications for the internal Industrial Design team to leverage in their design process.
RPG Innovation summit
Our team at Turian Labs participated in the RPG Innovation summit which showcased top ideas by companies across group companies (CEAT, RPG Life sciences, KEC International and Zensar). Ideas ranged across drones for inspection, optimizing claim settlement trial, and changing the tablet composition from the pharma domain, to highlight a few.
UX Research to UX Design for a data infrastructure global major
Turian Labs was approached by one of the IT centric SBU of an international conglomerate that builds and sells data center infrastructure management software solutions, to improve the user experience (UX) of the solution.