A global cosmetics brand engaged our team to conduct an innovation foresight sprint focused on their baby care segment in Brazil. The client, a established player in the personal care industry, sought to identify disruptive opportunities while building internal capabilities in design thinking methodology. Their primary market focus centered on the Brazilian baby care segment, where evolving consumer needs presented both challenges and opportunities.

A globally leading brand in computer peripherals and IoT products company engaged our team to reimagine the product portfolio and innovations within their core business of hardware and software, keeping in mind the evolving needs and expectations of the tech-savvy user base in India.

In a recent engagement on megatrends based strategic foresight, Turian Lab recently worked with Govt of Dubai to map emerging opportunities for 2033 horizon.

A leading global brand of elevators approach us to refresh the interiors of its India product range. The brand commanded premium but at the same time its market perception in terms of aesthetics had taken a nose-dived after other international competitors brought a vibrant option lineup. Our brief was to :

1. Conduct a user research to establish the emerging target segment

2. Establish a design strategy for aesthetic upgrade

3. Provide visual concepts for each identified range of elevator cabins

A leading financial services provider operating in the Asset Management (AMC) space approached Turian Labs to understand the levers at play and devise a strategy, to attract and keep high networth individuals invested in a portfolio.

Turian Labs partnered with the German Accelerator on their Next Step (Asia) India program focusing on enabling the startups to gain a deeper understanding of Indian market dynamics to craft an entry strategy. Next Step Asia program is a market discovery program providing an in-depth perspective of the region's business and innovation ecosystem. It's an initiative of German Accelerator, which is run by German Entrepreneurship GmbH and is supported by the German Federal Ministry for Economic Affairs and Energy (BMWi).

Turian Labs was asked to identify the emerging trends (future cone of the year 2030) and align them into tangible directions which different businesses in the conglomerate can act upon to create at least a billion dollar new opportunity each.

• Identifying & acting on these trends can unlock tremendous value to the group

• Creating a framework to assess, evaluate and action upon trends on an ongoing basis

A leading fuel retailer in India engaged Turian Labs for an ethnographic study to gain an in-depth understanding about the determinants of key behaviours and latent needs of its customers. The end goal of the study was to redesign customer experience (CX) at its fuel stations keeping in mind the emerging realities and evolving customer mindset.

A global tech major had developed an app to help children in rural India, read better. The challenge was to understand the factors that play in onboarding and retention of the users (children and at time parents). This study needed a in-situ ethnographic study where our research team stayed in a village for over a month to study the parent-child-app-learning interactions.

Business Finland is headquartered in Helsinki, and is the Finnish organization focusing on innovation funding, trade, investment, and travel promotion. Business Finland is fully owned by the Finnish Government, and runs a foresight process called the Future Watch. Turian Labs has been in association with Business Finland (Tekes) since 2013 on multiple assignments.

A multi-directional strategy that scoped market competition and decoded potential user segments. Redefined positioning through ‘localization’ of marketing strategies that aligned the core product offering with inherent learning practices across India.

Manoj Kothari conducted a workshop on Design Thinking for the cross-functional team at Novartis, India as part of their #DigitalTransformation journey.