We bridge megatrends and immediate opportunities, guiding organizations across digital and physical landscapes.

Elevators Experience Refresh –  Research & strategy for design refresh of elevator range
Manufacturing, Capital Goods Turian Labs Manufacturing, Capital Goods Turian Labs

Elevators Experience Refresh – Research & strategy for design refresh of elevator range

A leading global brand of elevators approach us to refresh the interiors of its India product range. The brand commanded premium but at the same time its market perception in terms of aesthetics had taken a nose-dived after other international competitors brought a vibrant option lineup. Our brief was to :

  1. Conduct a user research to establish the emerging target segment

  2. Establish a design strategy for aesthetic upgrade

  3. Provide visual concepts for each identified range of elevator cabins

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Helping global startups with an India market-entry strategy via the German Accelerator
Technology, Education, Healthcare Turian Labs Technology, Education, Healthcare Turian Labs

Helping global startups with an India market-entry strategy via the German Accelerator

Turian Labs partnered with the German Accelerator on their Next Step (Asia) India program focusing on enabling the startups to gain a deeper understanding of Indian market dynamics to craft an entry strategy. Next Step Asia program is a market discovery program providing an in-depth perspective of the region's business and innovation ecosystem. It's an initiative of German Accelerator, which is run by German Entrepreneurship GmbH and is supported by the German Federal Ministry for Economic Affairs and Energy (BMWi).

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Megatrend-driven future business opportunities for an Indian conglomerate
Manufacturing, Conglomerates Turian Labs Manufacturing, Conglomerates Turian Labs

Megatrend-driven future business opportunities for an Indian conglomerate

Turian Labs was asked to identify the emerging trends (future cone of the year 2030) and align them into tangible directions which different businesses in the conglomerate can act upon to create at least a billion dollar new opportunity each.

  • Identifying & acting on these trends can unlock tremendous value to the group

  • Creating a framework to assess, evaluate and action upon trends on an ongoing basis

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Redesigning the Customer Experience | Fuel Retail
Retail Turian Labs Retail Turian Labs

Redesigning the Customer Experience | Fuel Retail

A leading fuel retailer in India engaged Turian Labs for an ethnographic study to gain an in-depth understanding about the determinants of key behaviours and latent needs of its customers. The end goal of the study was to redesign customer experience (CX) at its fuel stations keeping in mind the emerging realities and evolving customer mindset.

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User retention study for a parental controls app
Technology, Education Turian Labs Technology, Education Turian Labs

User retention study for a parental controls app

A global tech major had developed an app to help children in rural India, read better. The challenge was to understand the factors that play in onboarding and retention of the users (children and at time parents). This study needed a in-situ ethnographic study where our research team stayed in a village for over a month to study the parent-child-app-learning interactions.

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Future Watch India Series - Business Finland
Government Turian Labs Government Turian Labs

Future Watch India Series - Business Finland

Business Finland is headquartered in Helsinki, and is the Finnish organization focusing on innovation funding, trade, investment, and travel promotion. Business Finland is fully owned by the Finnish Government, and runs a foresight process called the Future Watch. Turian Labs has been in association with Business Finland (Tekes) since 2013 on multiple assignments.

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